links for 2010-03-06
-
"Measuring impact is a critical activity for effectively reaching objectives both for internal management and for describing achievements. This activity is well developed in businesses and increasingly in governments and NGOs. Yet, networks still face particularly formidable challenges in developing and implementing Impacts Planning, Assessment, Reporting and Learning (IPARL) systems. iScale's Impacts Community of Practice brings together representatives from various networks, evaluation experts and practitioners to share their experiences/expertise, explore the challenges networks face in measuring their impact and develop innovative solutions for these difficulties."
-
Something I've been pondering a lot as we talk about our network layers…
-
handy!
links for 2010-03-03
-
" 'This is the era of engagement,' Ms. Huffington said, then quoted musician Will.i.am's assessment of the news climate, where consumers used to get news on the couch, and are now getting news on a 'galloping horse.'
To demonstrate the rise of user-generated content, Ms. Huffington said that more video was uploaded to YouTube in the last two months than if the major networks had created original content every minute of every day since 1948. She urged advertisers and media outlets to recognize that the abundance of user-generated content means content organizations need to step out of the center of the news universe and invite users into the news-gathering process — a model her own site, the Huffington Post, has grown up on. "
links for 2010-03-02
-
" In today’s new multi-platform media environment, news is becoming portable, personalized, and participatory:
* Portable: 33% of cell phone owners now access news on their cell phones.
* Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
* Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.In addition, people use their social networks and social networking technology to filter, assess, and react to news. And they use traditional email and other tools to swap stories and comment on them. Among those who get news online, 75% get news forwarded through email or posts on social networking sites and 52% share links to news with others via those means."
-
"At Global Voices we were recently commissioned by Open Society Institute's Information Program and the Omidyar Network to help them gain a better understanding of the current state of online technology projects that increase transparency, government accountability, and civic engagement in Latin America, Sub-Saharan Africa, Southeast Asia, South Asia, China, and Central & Eastern Europe. They could have gone about this the traditional way and contracted two or three well established academics to sit in their offices, poring over dozens of websites, conducting a few interviews, and eventually publishing a lengthy white paper to be distributed at academic conferences and stuffed away in ivory tower filing cabinets. Instead we built a network of regional researchers – experts in their field and region. "
links for 2010-02-26
-
"Led by aggressive creative media makers like Robert Greenwald of Brave New Films, Markos Moulitsas of the Daily Kos, Jane Hamsher of FireDogLake, John Byrne of Raw Story, and Mark Karlin of BuzzFlash, the new progressive media use a range of strategies and tactics that are far more hard-hitting and activist-oriented than the smaller print magazine universe that dominated progressive media for a long time. (Heck, the Nation magazine is 145 years old.)
But before the progressive media establishment gets too cocky about its role, there are still major weaknesses and some dark clouds on the horizon. Clark and Van Slyke don't sidestep the obstacles, spending the better half of the book weaving the challenges of the future with the success stories and promoting models of social networking and collaboration they feel can increase the progressive media's new-found influence."
links for 2010-02-24
-
"I respect Huffington Post for building a home for many of us who seek an alternative to the mainstream mouthpieces that dominate news and commentary. But they do not, unfortunately, require the kind of disclosure I'd like to see regarding a new crop of contributors who are using the site to push corporate agendas. I'm hoping that will change soon."
This week’s Beyond the Echo buzz
Conversation about the book continues to build as we recover from our Chicago party and gear up for the next bash in New York on Thursday:
- Our old digs—In These Times—excerpted the book’s “Beyond Pale, Male and Stale” chapter.
- Over at RH Reality Check, feminist blogger Amanda Marcotte interviewed Tracy about the importance of the netroots for the weekly “Reality Cast” podcast
- Leonard Doyle of UNFree Media considers the international implications of the media models we describe. “Beyond the Echo Chamber has the potential to change the US national conversation about progressive media and the future of journalism and it has lessons too for the world outside,” he writes. “Britain’s newspapers are so loud and opinionated that they [leave] little room for bloggers to stand out. But by sneering at participatory media, these outlets risk being left behind by emerging players.The same is true around the world where online media is still relatively in its infancy and progressive journalists, bloggers, producers, activists, readers, and policymakers are only now emerging.”
- On MediaShift, I suggest how our model of the four network layers might help media makers understand how to better evaluate the impact of their work.
We wrote the book to spark conversations about media strategy and evaluation, so it’s exciting to see people taking up our ideas and grappling with them. Stay tuned for more feedback!
links for 2010-02-20
-
"The question of monitoring and evaluation is a critical form of research for many donors, who are under increasing pressure to answer for the effectiveness of their programs. Anyone who invests time and money in media development needs a sense of how it impacts individuals and societies, and such information isn't easy to define."
links for 2010-02-19
-
Good presentation about matching your social media impact assessment to your desired outcomes
Buy the book
-
Darkbloom: I am also curious to see what HuffPo has to add to...
-
Andrew Nachison: Tracy, hi, glad you like it. YES, we'd love to see...
-
Brian: Huh, this is very interesting! That's definitely a...
-
MP5: This was seriously one of the best things I have s...
-
Jessica Clark: Brother, when Chris Matthews asks "why are you yel...
© 2010 Beyond the Echo Chamber. Powered by Wordpress.
