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links for 2010-02-08

0 Comments 08 February 2010Jessica Clark

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Book, Press

FDL Book Salon hits issues of transparency, framing and strategy

0 Comments 08 February 2010Jessica Clark

Last night we spent a few hours talking to passionate, informed media makers and activists over at the Firedoglake Book Salon. Matthew Kerbel, the author of Netroots: Online Progressives and the Transformation of American Politics, served as our host; here’s a snippet of his introductory book review:

Clark and Van Slyke approach technology, journalism and political action as elements of a system, and showcase the way changes in each have facilitated changes in the others. Where a decade ago there was no progressive media strong enough to challenge either mainstream reporting or the right’s well-financed “noise machine,” the middle of the last decade witnessed the evolution of an interconnected media network fostered by emerging technology and the motivational pull of Bush administration policies. Initially, there were big gaps in the network, limiting its reach and effectiveness linking up emerging progressive media portals with established progressive organizations, elected officials, and mainstream media. But, these gaps were filled organically and, in retrospect, quickly, producing a fairly robust progressive infrastructure capable of influencing political outcomes and policy debates.

We talked with Matthew and members of the FDL community about our four network layers, the progressive media strategies we examine, and the pros and cons of developing progressive talking points. Couldn’t join the conversation? Catch it here.

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links for 2010-02-06

0 Comments 06 February 2010Jessica Clark

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future of journalism

Catch Tracy on Grit TV Today: Re. Obama and the Echo Chamber

0 Comments 03 February 2010Jessica Clark

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what we're reading

links for 2010-02-02

0 Comments 02 February 2010Tracy Van Slyke

  • Great article on how fundraising models for non-profits need to shift. An interview w/ Rob Schiller, senior vice president for NPR is the focus.

    The point of the article is that fundraising/philanthropy for journalism itself is going to have to shift from "transactional" (as noted in the article) to making your case of journalism impact (my spin).
    A couple choice quotes:
    "But the public radio community, including NPR, has not done a very good job of making what is known in the fundraising business as the case for philanthropy.

    But going forward, Schiller said, it might sound more like: “How do we use this incredibly powerful news and cultural organization to serve the country more powerfully?”

  • Interesting article on how conservatives are using their online and offline networks to organizing and get message out for maximum impact. In many ways, they are utilizing the 4 layers of networks that Jess and I have laid out in the book and illustrated in the visuals (see our slideshow). We believe these 4 layers of networks are the gridwork (i.e. groundwork) for progressive media production (journalism, campaigns, advocacy, etc..) in the future.

    The right wing is adding to its top-down, echo chamber behemoth (Fox News, radio domination) by integrating network-powered media production, messaging and organizing into their work. They are also more united by now being the opposition party. Progressive orgs need to start to start internally analyzing how to individually and collectively integrate these network layers, or the conservatives will have set themselves up for another few decades of media domination.

  • Interesting examination of media consumption on the #iPad by David Carr
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what we're reading

links for 2010-02-01

0 Comments 01 February 2010Jessica Clark

  • What's good for the goose…

    "Mr. O’Keefe produced his videos with a partner, Hannah Giles, who posed as a prostitute in them. Although he may be the most public face of this new approach, he is just one of a group of young conservatives who use political pranks and embarrassing recordings to upend what they view as overwhelming liberal biases on college campuses and in the culture at large."

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links for 2010-01-31

0 Comments 31 January 2010Jessica Clark

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Awesome visuals, Book, impact, infrastructure

Bonus visualization: The Cycle of Engagement

0 Comments 29 January 2010Jessica Clark

Over the past week we’ve been featuring a series of visualizations that examine how media makers can work with various layers of networks to increase their impact. These layers include:

For our last visualization, we’re taking a closer look at how outlets can engage and collaborate with users at every stage of production, from conceptualization to distribution to evaluation.
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links for 2010-01-28

0 Comments 28 January 2010Jessica Clark

  • "Rethink Afghanistan has set up a Ustream embed on its own Facebook page, where it will air the anti-war documentary Cost of War with an introduction by Robert Greenwald at 7:15 p.m. EST tonight. After the one-hour documentary, Greenwald will answer questions leading up to the president’s State of the Union, which will also stream on the Facebook page."
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Awesome visuals, Book, impact, infrastructure

Special Release: The last of the four layers of Networks— “Networks of Institutions”

0 Comments 28 January 2010Tracy Van Slyke

We’re finally here! Today we examine and visualize the last of the four layers of networks taken from our book Beyond The Echo Chamber. In this post, we offer not one, but two visualizations that illustrate how media makers can integrate and interact with the final network layer: Networks of Institutions.

As a quick recap, over the last few posts we have examined and visualized three of the four layers including:

Networks of Institutions bring together all of the previous layers—users, self-organized groups and institutional networks—to form the most complex and powerful of all the networked layers.

With this layer, we break down the walls preventing journalism and media organizations from working together and with other organizations. In fact, we argue, in this new networked media environment, when faced with increased competition and reduced resources, collaboration and cooperation are key to impact.

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