Hope lies in more balanced combinations of open and closed systems, such as that embodied by the traditional Apple Mac – or phones based on the Android operating system from the Open Handset Alliance, a consortium of hardware, software and telecoms companies. …We should focus on preserving our freedoms, even as the devices we acquire become more attractive and easier to use."
Last night we spent a few hours talking to passionate, informed media makers and activists over at the Firedoglake Book Salon. Matthew Kerbel, the author of Netroots: Online Progressives and the Transformation of American Politics, served as our host; here’s a snippet of his introductory book review:
Clark and Van Slyke approach technology, journalism and political action as elements of a system, and showcase the way changes in each have facilitated changes in the others. Where a decade ago there was no progressive media strong enough to challenge either mainstream reporting or the right’s well-financed “noise machine,” the middle of the last decade witnessed the evolution of an interconnected media network fostered by emerging technology and the motivational pull of Bush administration policies. Initially, there were big gaps in the network, limiting its reach and effectiveness linking up emerging progressive media portals with established progressive organizations, elected officials, and mainstream media. But, these gaps were filled organically and, in retrospect, quickly, producing a fairly robust progressive infrastructure capable of influencing political outcomes and policy debates.
We talked with Matthew and members of the FDL community about our four network layers, the progressive media strategies we examine, and the pros and cons of developing progressive talking points. Couldn’t join the conversation? Catch it here.
The point of the article is that fundraising/philanthropy for journalism itself is going to have to shift from "transactional" (as noted in the article) to making your case of journalism impact (my spin).
A couple choice quotes:
"But the public radio community, including NPR, has not done a very good job of making what is known in the fundraising business as the case for philanthropy.
But going forward, Schiller said, it might sound more like: “How do we use this incredibly powerful news and cultural organization to serve the country more powerfully?”
The right wing is adding to its top-down, echo chamber behemoth (Fox News, radio domination) by integrating network-powered media production, messaging and organizing into their work. They are also more united by now being the opposition party. Progressive orgs need to start to start internally analyzing how to individually and collectively integrate these network layers, or the conservatives will have set themselves up for another few decades of media domination.
"Mr. O’Keefe produced his videos with a partner, Hannah Giles, who posed as a prostitute in them. Although he may be the most public face of this new approach, he is just one of a group of young conservatives who use political pranks and embarrassing recordings to upend what they view as overwhelming liberal biases on college campuses and in the culture at large."
Awesome visuals, Book, impact, infrastructure
Over the past week we’ve been featuring a series of visualizations that examine how media makers can work with various layers of networks to increase their impact. These layers include:
For our last visualization, we’re taking a closer look at how outlets can engage and collaborate with users at every stage of production, from conceptualization to distribution to evaluation.
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Awesome visuals, Book, impact, infrastructure
We’re finally here! Today we examine and visualize the last of the four layers of networks taken from our book Beyond The Echo Chamber. In this post, we offer not one, but two visualizations that illustrate how media makers can integrate and interact with the final network layer: Networks of Institutions.
As a quick recap, over the last few posts we have examined and visualized three of the four layers including:
Networks of Institutions bring together all of the previous layers—users, self-organized groups and institutional networks—to form the most complex and powerful of all the networked layers.
With this layer, we break down the walls preventing journalism and media organizations from working together and with other organizations. In fact, we argue, in this new networked media environment, when faced with increased competition and reduced resources, collaboration and cooperation are key to impact.
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