Sue Cross, Senior Vice President of Global New Media and U.S. Print and Broadcast Markets The Associated Press gave a speech at Southern California’s Annenberg School for Communication on Monday.  Online Journalism Review has the report.

Here are some good highlights.

Cross cited The Washington Post, The Tyee [EDITOR'S NOTE: The Tyee is one of The Media Consortium's great allies from Canada] and Hip Hop Caucus as examples of journalism’s proven appeal creativity, social media and aggregation. Ink and paper may be dying, she said, but the newspaper is not. At least not in the short-term.

“It’s allowing people to personalize the Post,” said Cross as she demonstrated the newspaper’s new Facebook widget. “It’s a light, just kind of fun application. At the same time, the Post isn’t giving up for a minute being an authoritative force of political coverage. The Post puts incredible resources and incredible dedication into very expensive, very insightful reporting…So I think this idea of in-depth reporting and text reporting, as we’ve seen from the Post, it may take different shapes, it may be mixed up, but it’s not going to go away. Still a very important piece of the future.

“You’ll see a fair amount of blogs saying people don’t care about news anymore. Young people don’t care about news. First of all, common sense says it’s nonsense. And the research also tends to say it’s nonsense. On the contrary, I would argue we’re in really the biggest media explosion in history. You can’t get in a cab without seeing a window with news on it. You cannot get in an elevator without seeing a news ticker. You can’t open your cell phone, you can’t go to your e-mail without seeing news headlines. That represents a voracious appetite. Those would not be there unless people wanted them. So I see the interest in news surging, and that’s a very good thing.”

On Advocacy and Journalism:

On Financing Journalism:

The whole article is a really good read.  I highly suggest you take a look.