What does "moral force" mean? Know any media outlets working with them?

Stephen Engelberg, managing editor of ProPublica, added, “Now that our full news team is in place, we’re gearing up to produce more investigative stories with ‘moral force.’ We have several pieces that we’re close to finalizing and many more in development. By the end of the year, we hope to have partnered with perhaps a half dozen media outlets to get those stories to the public.”

Why should news organizations care? Because so far news organizations have been focusing heavily on content and advertising — but not so much on providing applications. I think there's room to grow in this space. We're just starting to see that on the iPhone platform, where news orgs like Associated Press and the New York Times have created compelling and useful iPhone apps. If Chrome really does work as a Web OS, then that might support more robust news-related Web apps from news organizations — which might open new business model possibilities.