"The Spinoculars find spin in three ways…First, it uses an algorithm to seek out phrases that violate six transgressions that the company’s journalism advisory board came up with based on the Society of Professional Journalists’ Code of Ethics. They are personal voice, passive voice, a biased source, disregarded context, selective disclosure and lack of balance. Soon SpinSpotter will add a feature that will alert readers if a story uses suspiciously similar language to a press release."

But how will we build an algorithm to spot hypocritical wielding of the "gender card"? Back to the drawing board….