Sigh.

Not a pretty picture re. online advertising trends from Nick Denton…

Grappling with the TMI problem online:
"Newspaper designers and editors have begun their own attempts to determine Web readers’ habits. It’s part of an effort to make newspaper Web content fit the pace and shape of the Internet, divine reader tastes, and determine how to bring an audience to their sites and make them stay awhile. But honing Web strategies can also be a process of exclusion. It has been argued that long-form narrative, in-depth analysis, and other time-consuming examples of newspapers’ strengths will not translate online—a rather dubious claim given the extremely varied Web content that exists today—but there is also little doubt that the Web is rapidly evolving, and it is impossible to predict, with any certainty, where that evolution will ultimately take us."

Here's a funny (or at least elaborate) prank: a fake New York Times online, combined with a print version handed out to commuters. Learn more in this video: http://vimeo.com/2215007