While many media outlets are slashing budgets and wringing their hands, Talking Points Memo is going the opposite route. Big and bold, they are unrolling a new advertising plan that rests on geotargeting, "specifically to readers in the D.C. metro area, where TPM says it is widely read by Democratic staffers and others who will control the White House and Congress in an Obama administration."

“There’s a huge advertising market that is trying to reach D.C. eyeballs right now,” Andrew Golis, deputy publisher of TPM Media, told me in a phone interview. “And certainly we can charge a premium to reach those eyeballs.”

And Golis made sure to note that their CPM's would be significantly lower than the other DC media upstart–Politico.

or better said.. "how to use social media strategically."
Top 10 ideas. I really like #1.
What do you think?