New content/revenue sharing model is picking up steam. Definitely something to look at.

"Less than three months after launching its content-sharing network, Politico has signed up more than 100 clients, including 67 newspapers.

Among those are all 27 Advance Publication daily papers, including The Star-Ledger of Newark, N.J., The Plain Dealer in Cleveland and The Times-Picayune of New Orleans. Most will utilize the content on their Web sites."

Newspapers and broadcast outlets utilize the content for their Web sites in exchange for placing advertisements provided by Politico, with revenue shared by both.

Frerking says different content packages are available that provide between five and 15 Politico items per week. The more content the client uses, the less their share of the ad revenue.

"We sell ads for the entire network and the revenue is based on how much you use, either 50%, 40% or 30%," she explained. "Rather than charging you for it, it works like this."

Following the previous link–YouTube is also exploring new paths for revenue generation. Pay attention if you're publishers! Can you take advantage and use these new tools to advertise your product? Is there something to learn for your own org?

One example is below. Read whole article for all the dirty deets.

"The companies say they want to be away from the cat on the skateboard,” Hoffner said, “ but it is your friend, because the cat on the skateboard is what gets you your traffic. The trick is, how do you get the premium content in front of the audiences watching the UGC.”

One of the ways YouTube is trying to achieve that is through VideoID, fingerprinting software that lets participating content owners remove, track or place ads on their content that can be uploaded by users.

“What we have seen is that for 90% of content that is claimed are being monetized. There is inventory available and they don’t event have to pay and editor to put it up there,” Hoffner said.

Twitter is hinting at a biz model to be unveiled early next year… Or at least so hints CEO Evan Williams.

"…One got the impression that Williams actually has a plan. He revealed that the company is in talks with large consumer packaged good companies, and whether that's to sell the company internal services or to help the company monetize its own Twitter feeds, it's promising.

Williams said, "We're looking at Q1 for revenues." This is a change from the original, pre-economic meltdown plan. "The original plan was to focus on revenues in 2010. That's no longer the case, since I don't want to raise money in 2009."

Cursor–A great progressive media aggregator has suspended publication.
In These Times wrote about the suspension.

"This was a progressive organization that, having recently lost its foundation support, relied totally on individual gifts in order to keep running. No ads, no allegiance to any corporations. In this climate, with fundraisers struggling everywhere, the good folks at Cursor found it finally untenable to continue production."

This is just the beginning. Corporate media got hurt first. But non-profit media is not far behind.