"How does this relate to journalism? Newspapers are by definition devoted to the mass audience. In their current form, they can’t exploit the Bruce Campbell niche — they’re ABC sitcom all the way. They’re okay at building a big audience, but horrible at earning devotion.

Ever read a blog that has a terrific community around it, where the comments are always smart, the readers are obviously engaged, and it looks like the best the Internet can be? Compare that the mix of clowns and boors you see haunting the comments sections of most newspaper websites."