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An important note for all of us–not just Obama or politicians.
"The body of research from the Pew Internet Project, dating to 2000, indicates that online Americans might have one more suggestion: Make sure the internet remains a place where users define what it means to be digitally connected."
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David Sirota on NPR discussing, "concerns among some liberals who fear that he may not deliver on his promised 'change we can believe in.'"
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Read about these new interactive, journalism tools. Check them out and then ask yourself (as you would anytime you look at new tools and opportunities):
1) Why your organization use these tools?
2) How would they benefit your organization? Will these tools help your brand?
3) How would they benefit your audience?
4) What would it take to manage?
5) How do these tools fit into the future of media?
6) How do these tools fit into your future brand? Will they help you expand or deepen your niche?


