Already involved in twitter and trying to figure out how to make it work for your organization? Here's one tool to check out–Twitter groups. For marketing brands and individual stories/media to new and current audiences. Also could be very important for interacting with these groups and audiences–a key element in the current and future success of reformed journalism.

This is similar (I believe) to Facebook Groups, and enhances the Twitter experience.

Now you can create your own Twitter Group and invite your friends on Twitter to join you. Expand your Twitter experience by sharing links, using tags and allowing other peeps to follow you and join your group. A little more info below…

:Create a new Group or Join an existing group. Follow people with the same interests as you. Find new people to follow. Let people follow you. Share your favorite articles, deals, photos, videos, blogs, websites, links and more!"