Oh baby–more on mobile! Books coming to a phone near you..

"In a move that could bolster the growing popularity of e-books, Google said Thursday that the 1.5 million public domain books it had scanned and made available free on PCs were now accessible on mobile devices like the iPhone and the T-Mobile G1.

Also Thursday, Amazon said that it was working on making the titles for its popular e-book reader, the Kindle, available on a variety of mobile phones. The company, which is expected to unveil a new version of the Kindle next week, did not say when Kindle titles would be available on mobile phones.

“We are excited to make Kindle books available on a range of mobile phones,” said Drew Herdener, a spokesman for Amazon. “We are working on that now.”

Some call it "disruptive." I call it an "opportunity."

"KPMG LLP, the U.S. audit, tax and advisory firm, media and advertising professionals says two factors—shrinking ad dollars and mobile devices being used as personal computers—have become the most disruptive in media today."

"With regard to mobile marketing, KPMG found that 65% of executives say media companies currently adapt less than a quarter of their content for mobile consumption, while 27% believe the current content adaptation rate is between 26 and 50%. However, 87% of respondents say media companies will move more content for mobile consumption in the next two years."

We need a strategic and fundable program to help get more progressive media on board for the quick shift to delivering content and having interaction with their users on mobile!

A really interesting group called Linkfluence (they visually mapped the sphere of influence of progressive and conservative blogs during the election) presented on the their visual map of the feminist blogosphere and made a list of the top 30 feminist blogs.

I blogged about it in this post. Check it out and read!

Is this a future advertising media trend?

From 50-million word stories (agree) to full-page ads (don't agree), check out this bloggers "10 Reasons why online news sites suck." I think it's informative.