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From the most brilliant mind of our own Jessica Clark. Check out this must read.
" Here it is: our long-awaited white paper, Public Media 2.0: Dynamic, Engaged Publics. Co-authored by Future of Public Media Project Director Jessica Clark and Center for Social Media Director Pat Aufderheide, this report offers an expanded vision for public media: multiplatform, participatory, and centered around informing and mobilizing networks of engaged users. Showcasing trends and experiments from the "first two minutes" of public media 2.0, the report provides a map of opportunities and ways to make the most of them. It also suggests that public broadcasting could play a central role in public media 2.0—but only if the medium is properly restructured and supported."


