This makes me think about 2 things:
1) In addition to content, what added value does your news org. provide that supports alt. biz models?
2) Creating an open platform for others to build new tools w/your content is smart!

"The Guardian today launched Open Platform, a service that will allow partners to reuse guardian.co.uk content and data for free and weave it "into the fabric of the internet".

Open Platform launched with two separate content-sharing services, which will allow users to build their own applications in return for carrying Guardian advertising….

Emily Bell, the Guardian News & Media director of digital content, described Open Platform as a "new chapter in our history and a new foundation for the future of our journalism."