Lord help us:
"Biased media are in the eye of the beholder, and with a site built around such high-decibel stars as Sean Hannity and Glenn Beck, Fox is hoping to leverage its brand online, especially among conservative true believers. "We felt that giving people a real destination to go and express themselves would give them a feeling of belonging," says Senior Vice President Joel Cheatwood. "People feel they're dictated to a lot by the media."

" What's different now, though, is that campaigning is no longer restricted to a hardcore of interlinked global activists. While sites such as Indymedia have allowed campaigners to connect online for a decade, it's the arrival of mass-social-media networks like Facebook and Twitter that have brought large-scale, multi-way communication to the mainstream.

Simply put, far more people are digitally connected. That means it's easier than ever for groups to coalesce — and dissipate — quickly. Political protests are gaining traction online — most successfully on single-issue campaigns when organizers can reach people who may not have a history of political engagement.

These days, no cause is complete without an accompanying clutch of Facebook group."

A Washington Post blog noted that the Center for American Progress is now running Progressive Media which was begun by Tom Matzzie and David Brock in 2008 and now "represents a serious ratcheting up of efforts to present a united liberal front in the coming policy wars." Progressive Media is a joint project with CAP and Brock's Media Matters Action Network and "headed by well-known liberal operative Tara McGuinness."