"AdSense for Mobile Applications allows developers to integrate AdSense network ads into their mobile applications and to allow advertisers to bid for placement in their apps. Previously, Google AdSense ads showed up only on Web pages rendered by mobile phone browsers.

"[A]dvertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users," Google VP of product management Susan Wojcicki said in a blog post. "We have already had a successful trial of this service with a small number of partners, and are excited that we can now offer this solution to a broader group."