Important points for those figuring out social media strategy. Also has great analogies "Seeding/Feeding/Weeding" in building/managing that strategy.

"This underscores a fundamental truth to social media that many organizations underestimate–being social means having real live people who actively participate in your initiatives. It's difficult to automate and a challenge to scale, but it can also help move your business forward in ways that produce leveraged outcomes such as new/better products or services."

While not top in TV ratings, top online. Which will be more powerful in the long run?

"MSNBC.com has managed to score a top ranking among other news sites, which its general manager credits to the site's devotion to video and key partnerships across the media spectrum.

During the 12-month period between June 2008 and May 2009, MSNBC.com had the most unique visitors among current news and global events Web sites, according to Nielsen Online, topping Yahoo! News, CNN Digital Network, which is owned by Time-Warner and FoxNews.com, which is owned by News Corp."

""We're also the main news site for MSN, and we have key partnerships with Newsweek, the New York Times, and parts of the business news space," Tillinghast said in an interview. "We are the news site for all of NBC News. That's the difference between us and CNN. CNN is a Web counterpart to its on-air product. MSNBC cable's online component is just a subset of what's available at MSNBC.com."