"News Media used to see itself as a Fourth Estate. The classic claim in western liberal democracies was that the purpose of journalism was to use truth to hold power to account. Journalism was a quasi-profession with barriers to entry, special craft skills, an exclusive culture, and self-defining sectoral institutions. It was a fortress. The value of this was that in exchange for income from either taxation or more generally from advertising and subscriptions the journalist would produce – amongst a lot of other material – the information for society to make decisions upon and the insight into the workings of power that would make those in authority accountable….This is all changing as new media technology combines with other social trends such as improved education, increased individualism and a re-shaping of identity and community to transform our consumption of news media"