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links for 2009-12-29

0 Comments 29 December 2009Tracy Van Slyke

  • Good stats about mobile and audiences accessing/consuming info online.

    "“The rapid increase in cell-only populations, particularly for Latinos and African Americans, coupled with the fact that people in cell-only households tend to be slightly more likely to use other forms of technology than people who are reachable via landline telephone, suggests that if anything, the results shown here may underestimate increases in internet use, especially for Latinos and African Americans,” said the Pew study."

    "On a typical day, nearly one-fifth (19%) of Americans use the internet on a mobile device, up substantially from the 11% level recorded in December 2007. That’s a growth of 73% in the 16 month interval between surveys.”

  • Great article containing current stats of publishers utilizing mobile + some ideas of how publishers should think about mobile next year.

    "According to a new study by Quattro Wireless, only 46% of publishers, ad clients and agencies surveyed have already developed some form of application for their brands.. Of the 54% that have not entered this arena, 65% say they will in 2010… Among those who will be developing apps in 2010, 95% say they will publish on the iPhone, 44% on BlackBerry, 31% on Android and 15% on the Palm Pre.

    While mobile is the hot category in application development, the Web social networks and the handheld platforms seem to go well together. Of those surveyed, only 11% are developing solely for mobile and only 20% developed only for social networks. Sixty-nine percent of respondents are deploying apps on both mobile and social platforms."

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