Over the past week we’ve been featuring a series of visualizations that examine how media makers can work with various layers of networks to increase their impact. These layers include:
For our last visualization, we’re taking a closer look at how outlets can engage and collaborate with users at every stage of production, from conceptualization to distribution to evaluation.
Too often, makers and outlets only involve their users late in the process—to comment or donate funds in response to a finish product. But there are opportunities for engagement at every point, which can increase the relevance, “spreadability” and authenticity of your media project. Bringing users at key moments over time can involve them as a central part of your strategic planning, leading to a cycle of engagement that builds upon itself.
How open is your project to engaging networks of users? Check the boxes to find out:
