Great article on how fundraising models for non-profits need to shift. An interview w/ Rob Schiller, senior vice president for NPR is the focus.

The point of the article is that fundraising/philanthropy for journalism itself is going to have to shift from "transactional" (as noted in the article) to making your case of journalism impact (my spin).
A couple choice quotes:
"But the public radio community, including NPR, has not done a very good job of making what is known in the fundraising business as the case for philanthropy.

But going forward, Schiller said, it might sound more like: “How do we use this incredibly powerful news and cultural organization to serve the country more powerfully?”

Interesting article on how conservatives are using their online and offline networks to organizing and get message out for maximum impact. In many ways, they are utilizing the 4 layers of networks that Jess and I have laid out in the book and illustrated in the visuals (see our slideshow). We believe these 4 layers of networks are the gridwork (i.e. groundwork) for progressive media production (journalism, campaigns, advocacy, etc..) in the future.

The right wing is adding to its top-down, echo chamber behemoth (Fox News, radio domination) by integrating network-powered media production, messaging and organizing into their work. They are also more united by now being the opposition party. Progressive orgs need to start to start internally analyzing how to individually and collectively integrate these network layers, or the conservatives will have set themselves up for another few decades of media domination.

Interesting examination of media consumption on the #iPad by David Carr