In addition to our book tour, Jessica and I are conducting a series of "Media Impact Summits" with different media orgs, foundations, researchers from around the country to determine how people are analyzing and telling their story of impact. This might be an interesting post that we should start each summit out with…

"Seth Godin uses a bit of biology to talk about viral growth today. There's some math behind it, so it can be measured (metrics!), but the bottom line is that a very small number of people with a high propensity to share easily trumps a very large number of people with a modest propensity to share.

In my view, the goal is to become remarkable. Literally remarkable, in the sense that people remark about your stuff. When you're remarkable, not only do you know it, your boss knows it. And there's hardly a need for metrics."

In the book, we define four areas for progressive media impact: buzz, credibility, influence + engagement.