"– More direct, rapid response to criticism. Through blog postings on the White House Web site by a small cast of Obama aides and unsolicited e-mails from press secretary Robert Gibbs blasted to the White House's vast press list, the administration seeks to more quickly and widely counter perceived misinformation. And Gibbs has finally resorted to Twitter.

– More events at which the president speaks directly to the public without the filter of the media, including town hall meetings around the country as well as such events as a recent online question-and-answer session streamed on YouTube and a televised live exchange with House Republicans.

– Carefully choreographed interactions with the press. Instead of holding news conferences, which can cover many topics and put reporters in competition with the president for the spotlight, the Obama team is trying to place a premium on its media interactions."