But already there are signs that native newsreaders like Flipboard for the iPad and LeNewz for the iPhone are stealing a march on the standalone offerings of news providers. Numbers may still be modest but design, usability and social integration all place them well ahead of individual apps. Flipboard (my own app of choice) visualises the content of links shared on social networks. In other words, it builds a newspaper out of things you know other people are reading because they are sharing them – every editor's nightmare."

"e value that news organisations used to get from owning their distribution and having advertising monopolies is not about to be recaptured by apps."

"Mr. Coatney describes Tumblr as “a space in between Twitter and Facebook.” The site allows users to upload images, videos, audio clips and quotes to their pages, in addition to bursts of text."

Mr. Coatney describes Tumblr as “a space in between Twitter and Facebook.” The site allows users to upload images, videos, audio clips and quotes to their pages, in addition to bursts of text.

One of the big differences between Tumblr and Twitter is that Tumblr does not display how many followers a user has, said David Karp, Tumblr’s 24-year-old founder and chief executive.

“Who is following you isn’t that important,” he said. “It’s not about getting to the 10,000-follower count. It’s less about broadcasting to an audience and more about communicating with a community.”

"Curation platforms, which have moved beyond the RSS feed, provide varying levels of automation, functions and technology to suit a media company's needs. News organizations are even investing in curation platforms; the New York Daily News holds a stake in LOUD3R and The Washington Post recently acquired the personalized news aggregator iCurrent.

While publishers choose to utilize aggregation and curation platforms in a variety of ways, the main point is clear: Many media companies see benefits in collecting content from around the Web. Publishers find curation can attract and retain readers by offering the best of all content, rather than the best of just their own content. Here are a few ways publishers are deploying these platforms to add to their site's content"

"Sunlight Live attracted nearly 43,000 viewers, 9,800 livebloggers, and more than 1,300 tweets…. They showed how to add journalistic punch to a carefully orchestrated government event, adding context and insight to the proceedings.. they go a step beyond to make it fun and engaging, creating a social experience around the event.”

ProPublica’s Distributed Reporting: "This investigative news site is systematizing the process of crowdsourcing, conducting experiments, polishing their process, and tasking citizens with serious assignments. Its more than 5,000 Reporting Network members have conducted spot checks on federal stimulus spending, unraveled loan modification stories, and tracked the oversight of state nursing boards, among other efforts. “This is a major step forward with how we understand crowdsourcing,” the judges said."