what we're reading

links for 2010-02-16

No Comments 16 February 2010Tracy Van Slyke

  • In addition to our book tour, Jessica and I are conducting a series of "Media Impact Summits" with different media orgs, foundations, researchers from around the country to determine how people are analyzing and telling their story of impact. This might be an interesting post that we should start each summit out with…

    "Seth Godin uses a bit of biology to talk about viral growth today. There's some math behind it, so it can be measured (metrics!), but the bottom line is that a very small number of people with a high propensity to share easily trumps a very large number of people with a modest propensity to share.

    In my view, the goal is to become remarkable. Literally remarkable, in the sense that people remark about your stuff. When you're remarkable, not only do you know it, your boss knows it. And there's hardly a need for metrics."

    In the book, we define four areas for progressive media impact: buzz, credibility, influence + engagement.

Bookmark and Share

Events

Video! New America Foundation’s: Making Media Work

No Comments 09 February 2010Tracy Van Slyke

While the “in-person” event was canceled, we still had an amazing successful webcast of New America Foundation’s Making Media Matter event. Below’s the video if you want it to check it out and if you want to see some of the questions/comments about the panel on twitter, search the hash tags #beyondecho and #mpinaf.

Bookmark and Share

Buzz

Launch day! Where to find BTE: The American Prospect, New America Foundation, Nieman Journalism Lab

No Comments 09 February 2010Tracy Van Slyke

So today is the official launch day for Beyond The Echo Chamber! We’ve been waiting and planning for this day for so long, we can scarcely believe it’s actually here! To celebrate and to get the conversation going about the book, check out a couple of exciting things happening today…

The American Prospect published our op-ed, “Where Will We Get the Next Rachel Maddow? As the subhead notes, “The folding of Air America seems a grim omen for progressive media. It’s not all dire — three strategies for keeping progressive media makers flourishing.”

We were supposed to have a kick-ass in-person event at New America Foundation today called, “Making Media Work: Collaboration, Community Building and the Future of Journalism” today, but due to the snowpocalypse, we’re doing a kick-ass webcast of the event instead. So tune in here at 12:15 EST. Check back here for a slide

Last, but not least, C.W. Anderson has written a great piece for Nieman Journalism Lab, “Institutions, networks, and policy directions for a healthy journalism” about our research and analysis from BTE. Thanks C.W.!

Stay tuned for more in the coming days!

Bookmark and Share

what we're reading

links for 2010-02-02

No Comments 02 February 2010Tracy Van Slyke

  • Great article on how fundraising models for non-profits need to shift. An interview w/ Rob Schiller, senior vice president for NPR is the focus.

    The point of the article is that fundraising/philanthropy for journalism itself is going to have to shift from "transactional" (as noted in the article) to making your case of journalism impact (my spin).
    A couple choice quotes:
    "But the public radio community, including NPR, has not done a very good job of making what is known in the fundraising business as the case for philanthropy.

    But going forward, Schiller said, it might sound more like: “How do we use this incredibly powerful news and cultural organization to serve the country more powerfully?”

  • Interesting article on how conservatives are using their online and offline networks to organizing and get message out for maximum impact. In many ways, they are utilizing the 4 layers of networks that Jess and I have laid out in the book and illustrated in the visuals (see our slideshow). We believe these 4 layers of networks are the gridwork (i.e. groundwork) for progressive media production (journalism, campaigns, advocacy, etc..) in the future.

    The right wing is adding to its top-down, echo chamber behemoth (Fox News, radio domination) by integrating network-powered media production, messaging and organizing into their work. They are also more united by now being the opposition party. Progressive orgs need to start to start internally analyzing how to individually and collectively integrate these network layers, or the conservatives will have set themselves up for another few decades of media domination.

  • Interesting examination of media consumption on the #iPad by David Carr
Bookmark and Share
Tapping Networks for Max Impact

Awesome visuals, infrastructure

Tapping Networks for Max Impact

No Comments 31 January 2010Tracy Van Slyke

All last week we released a series of visuals depicting how media organizations should strategically integrate their networks to build out maximum impact for their content. Each visual illustrates the four “networked layers” that we theorize in our book Beyond The Echo Chamber, including: networked users, self organized networks, institutional networks and networks of institutions. We firmly believe that for media organizations to not only provide high quality journalism, but to stay relevant, they must learn to reorient themselves for a 21st century media ecosystem. These visuals lay the pathway for that evolution.

For each visual, we provide a definition of each network, common characteristics that define the network and strategic questions for media organizations to ponder as they think about how to integrate these networks into their daily and long-term production, distribution, deepening of current audiences, expansion into new audiences and overall impact of their content. We also provided a bonus “cycle of engagement” visual that shows a step-by-step process (media organizations can opt in anywhere on the cycle) that depicts the “how and why” of network interaction (including fundraising and revenue generation opportunities).

Below is a slideshow that brings all these visuals together, showing how each network builds upon the other. We’re excited for media organizations to use these visuals in their short and long-term strategic planning and happy to answer any questions or respond to feedback.

Bookmark and Share

Awesome visuals, Book, impact, infrastructure

Special Release: The last of the four layers of Networks— “Networks of Institutions”

1 Comment 28 January 2010Tracy Van Slyke

We’re finally here! Today we examine and visualize the last of the four layers of networks taken from our book Beyond The Echo Chamber. In this post, we offer not one, but two visualizations that illustrate how media makers can integrate and interact with the final network layer: Networks of Institutions.

As a quick recap, over the last few posts we have examined and visualized three of the four layers including:

Networks of Institutions bring together all of the previous layers—users, self-organized groups and institutional networks—to form the most complex and powerful of all the networked layers.

With this layer, we break down the walls preventing journalism and media organizations from working together and with other organizations. In fact, we argue, in this new networked media environment, when faced with increased competition and reduced resources, collaboration and cooperation are key to impact.

Continue Reading

Bookmark and Share

Awesome visuals, Book, impact, infrastructure

Special Release: The third of the four layers of Networks- “Institutional Networks”

No Comments 27 January 2010Tracy Van Slyke

Hello again! We’re on the third layer of our Four Layers of Networks taken from our book Beyond The Echo Chamber where we are not only defining, but visualizing how media makers can interact with each of these networked layers for maximum impact. So far we’ve described and visualized the first two layers:

  • Networked users: See Monday’s post.
  • Self-organized networks: See Tuesday’s post.
  • The next two layers move from ad hoc networks to more durable and deliberately organized networks.

  • Institutional Networks
  • Networks of Institutions

Today, we zero in on “Institutional Networks.

Continue Reading

Bookmark and Share

what we're reading

links for 2010-01-26

No Comments 26 January 2010Tracy Van Slyke

Bookmark and Share

Awesome visuals, Book, impact, infrastructure

Special Release: The Second of the Four Network Layers, “Self-Organized Networks”

2 Comments 26 January 2010Tracy Van Slyke

Welcome back to the second in our blog series on the Four Layers of Networks. Taken from our book Beyond The Echo Chamber (buy your copy today!), we are not only defining, but visualizing these four layers. They include:

Today we take a look at how media organizations must strategically think about integrating and interacting with the second layer: Self-Organized Networks.

Continue Reading

Bookmark and Share

Awesome visuals, Book, impact, infrastructure

Special Release: The First of the Four Networked Layers, “Networked Users”

3 Comments 25 January 2010Tracy Van Slyke

As we noted yesterday, we’re proud and excited to be releasing a series of visualizations that bring to life our theory of the “Four Layers of Networks” that journalists and media organizations must strategically integrate into their planning for maximum impact.

Those four layers are:

  • Networked users
  • Self-organized networks
  • Institutional Networks
  • Networks of Institutions

Today, we tackle “Networked Users.”
Continue Reading

Bookmark and Share

On Twitter

© 2010 Beyond the Echo Chamber. Powered by Wordpress.

Daily Edition Theme by WooThemes - Premium Wordpress Themes