Tapping Networks for Max Impact

Awesome visuals, infrastructure

Tapping Networks for Max Impact

No Comments 31 January 2010Tracy Van Slyke

All last week we released a series of visuals depicting how media organizations should strategically integrate their networks to build out maximum impact for their content. Each visual illustrates the four “networked layers” that we theorize in our book Beyond The Echo Chamber, including: networked users, self organized networks, institutional networks and networks of institutions. We firmly believe that for media organizations to not only provide high quality journalism, but to stay relevant, they must learn to reorient themselves for a 21st century media ecosystem. These visuals lay the pathway for that evolution.

For each visual, we provide a definition of each network, common characteristics that define the network and strategic questions for media organizations to ponder as they think about how to integrate these networks into their daily and long-term production, distribution, deepening of current audiences, expansion into new audiences and overall impact of their content. We also provided a bonus “cycle of engagement” visual that shows a step-by-step process (media organizations can opt in anywhere on the cycle) that depicts the “how and why” of network interaction (including fundraising and revenue generation opportunities).

Below is a slideshow that brings all these visuals together, showing how each network builds upon the other. We’re excited for media organizations to use these visuals in their short and long-term strategic planning and happy to answer any questions or respond to feedback.

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Awesome visuals, Book, impact, infrastructure

Bonus visualization: The Cycle of Engagement

No Comments 29 January 2010Jessica Clark

Over the past week we’ve been featuring a series of visualizations that examine how media makers can work with various layers of networks to increase their impact. These layers include:

For our last visualization, we’re taking a closer look at how outlets can engage and collaborate with users at every stage of production, from conceptualization to distribution to evaluation.
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Awesome visuals, Book, impact, infrastructure

Special Release: The last of the four layers of Networks— “Networks of Institutions”

1 Comment 28 January 2010Tracy Van Slyke

We’re finally here! Today we examine and visualize the last of the four layers of networks taken from our book Beyond The Echo Chamber. In this post, we offer not one, but two visualizations that illustrate how media makers can integrate and interact with the final network layer: Networks of Institutions.

As a quick recap, over the last few posts we have examined and visualized three of the four layers including:

Networks of Institutions bring together all of the previous layers—users, self-organized groups and institutional networks—to form the most complex and powerful of all the networked layers.

With this layer, we break down the walls preventing journalism and media organizations from working together and with other organizations. In fact, we argue, in this new networked media environment, when faced with increased competition and reduced resources, collaboration and cooperation are key to impact.

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Awesome visuals, Book, impact, infrastructure

Special Release: The third of the four layers of Networks- “Institutional Networks”

No Comments 27 January 2010Tracy Van Slyke

Hello again! We’re on the third layer of our Four Layers of Networks taken from our book Beyond The Echo Chamber where we are not only defining, but visualizing how media makers can interact with each of these networked layers for maximum impact. So far we’ve described and visualized the first two layers:

  • Networked users: See Monday’s post.
  • Self-organized networks: See Tuesday’s post.
  • The next two layers move from ad hoc networks to more durable and deliberately organized networks.

  • Institutional Networks
  • Networks of Institutions

Today, we zero in on “Institutional Networks.

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Awesome visuals, Book, impact, infrastructure

Special Release: The Second of the Four Network Layers, “Self-Organized Networks”

2 Comments 26 January 2010Tracy Van Slyke

Welcome back to the second in our blog series on the Four Layers of Networks. Taken from our book Beyond The Echo Chamber (buy your copy today!), we are not only defining, but visualizing these four layers. They include:

Today we take a look at how media organizations must strategically think about integrating and interacting with the second layer: Self-Organized Networks.

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Awesome visuals, Book, impact, infrastructure

Special Release: The First of the Four Networked Layers, “Networked Users”

3 Comments 25 January 2010Tracy Van Slyke

As we noted yesterday, we’re proud and excited to be releasing a series of visualizations that bring to life our theory of the “Four Layers of Networks” that journalists and media organizations must strategically integrate into their planning for maximum impact.

Those four layers are:

  • Networked users
  • Self-organized networks
  • Institutional Networks
  • Networks of Institutions

Today, we tackle “Networked Users.”
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future of journalism, infrastructure, media reform

Journalism’s Main Priorities in 2010 (And 10 Resolutions)

No Comments 18 December 2009Tracy Van Slyke


By Tracy Van Slyke and Josh Stearns
Cross-Posted at SaveTheNews.org

If 2009 was a year of study and debate about the future of journalism, 2010 must be a year of action. We must come together around a core set of ideas to create a better ecosystem for sustainable and high-impact journalism. Based on the various reports and conferences from the past year, we’ve compiled the five most important areas that journalism organizations (and those invested in the future of journalism) must tackle in 2010—and suggest some initial steps to begin moving forward.
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impact, infrastructure, media politics, multiplatform, progressive media

Proposal: Model for Progressive Economic Reporting Timeline

No Comments 21 April 2009Tracy Van Slyke

picture-2Neiman Journalism Lab has a great post this a.m. in reaction to a new Google Lab release: a Google News timeline view,:

which gives users the ability to see and scroll through headlines, photos and news excerpts by day/week/month/year. The sources of this data can also be customized to include not just traditional news sources but also Wikipedia, sports scores, blogs, etc. It’s a fascinating way of interpreting the news — not something that is likely going to replace a regular old Google News headline view, but an additional way of looking at things.

One question kept nagging at me as I was looking at this latest Google effort at delivering the news, and that was: Why couldn’t a news organization have done this? (I’m not the only one to wonder this). Why not a newspaper, or even a collective like Associated Press (which seems to prefer threats to creativity)? Isn’t delivering the news in creative and interesting ways that appeal to readers what we are supposed to be doing?”

I had the EXACT SAME REACTION when I saw the Google Timeline yesterday. Progressive media peeps–it’s time to put the creativity hat on. So I have a proposal, something I’ve been thinking about for a while.

I think we should do a multimedia timeline of our collective economic coverage over the past 8 years–maybe focused on a single issue or two (i.e. predatory lending, Wall Street regulation) and input coverage from video, text, audio, blogs, reports, etc. from key progressive media sources. I think this effort could do a couple things:
a) Everyone keeps asking where the financial press was during this economic crisis. Well, the progressive media has been reporting furiously on the economic meltdown for years. Let’s show it. Let’s prove that what the “lefty” press was reporting and predicting came true.
b) We’re wondering how to tell this very complex and sprawling story to our audiences in a way that makes sense of the past and sets the stage for future reporting. A visual, searchable component that connects the reporting together into a larger narrative and makes it comprehensive for our audiences is a critical informative tool.
c) The opportunity factors: There’s an opportunity to start playing/integrating new storytelling and journalism formats. (We need to start figuring it out soon). This is an opportunity to leverage and utilize individual content into a collective, larger story and the opportunity to reach a potentially larger audience. And this could be an opportunity to have our audience be part of the creative process. Can our audience crowdsource to research, identify the reporting to go in the timeline?

What do you think of this idea? What would you add or argue with?

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Public Media, infrastructure, media politics

Henry Jenkins Interviews Jessica about Public Media 2.0

1 Comment 31 March 2009Tracy Van Slyke

First of all–a big OMG. Jess was interviewed by my media crush, Henry Jenkins. SO JEALOUS.

Ok-now onto the serious stuff. Jess’s white paper, Public Media 2.0, is flying around like hot cakes and is getting a lot of praise. It’s pretty awesome to watch. (Of course, she deservies it) You should read the interview the whole way through. But just in case, here’s a little taste:
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Uncategorized, infrastructure, media politics, progressive media

The false left wing echo chamber

No Comments 17 March 2009Tracy Van Slyke

The right wing built up a powerful echo chamber over the last few decades.  In contrast, progressives have built dynamic networks of information and communication over the last few years.

The right wing built up a powerful echo chamber over the last few decades. In contrast, progressives have built dynamic networks of information and communication over the last few years.


Michael Calderone, Politico’s political media reporter (and whose blog I adore and read religiously) has veered off the track a bit with his latest piece: JournoList: Inside the echo chamber. As Calderone writes:

For the past two years, several hundred left-leaning bloggers, political reporters, magazine writers, policy wonks and academics have talked stories and compared notes in an off-the-record online meeting space called JournoList.

Proof of a vast liberal media conspiracy?

Not at all, says Ezra Klein, the 24-year-old American Prospect blogging wunderkind who formed JournoList in February 2007. “Basically,” he says, “it’s just a list where journalists and policy wonks can discuss issues freely.”

But some of the journalists who participate in the online discussion say — off the record, of course — that it has been a great help in their work. On the record, The New Yorker’s Jeffrey Toobin acknowledged that a Talk of the Town piece — he won’t say which one — got its start in part via a conversation on JournoList. And JLister Eric Alterman, The Nation writer and CUNY professor, said he’s seen discussions that start on the list seep into the world beyond.

Oh my god–Toobin used a conversation he was involved in as the genesis for a news piece? Stop the presses! Liberal Media Conspiracy Alert!

Seriously folks, how do you think half of journalism, reporting and analysis occurs? From conversations, information sharing, bouncing ideas off each, arguments and more. J-list is great for all those things. It’s not an “echo chamber.” No one on this list serve is telling anyone what to write about. No one is planning out how talking points are going to be distributed and bombard the public from all angles.

The list serve is just a small, small example of how today’s media system works. It’s a network. There are private and public networks forming, connecting, dissolving, and reforming every day. Some are sustained, others serve their purpose and disappear. It’s part of the media ecology that we now live in for people to connect, share, and discuss. It’s not a conspiracy, it’s human nature.

In this case, J-List is a private conversation among as diverse a group you can get of political journalists, professors and bloggers. And if I find them too inside-the-beltway one day, I turn to my other networks: Facebook, feminist list servs, and Twitter to get other perspectives and ideas. Progressives have been much more quick to adapt and integrate these different online networks into their daily lives, making it seem far less sinister than others would perceive them.

Calderone, of course, hits up the right for their take on J-list and gets a quote from “Michael Goldfarb, a former McCain staffer and conservative blogger.”

“There is nothing comparable on the right. E-mail conversations among bloggers, journalists and experts on our side tend to be ad hoc,” Goldfarb said. “The JournoList thing always struck me as a little creepy.”

Creepy?? The right created, built, and implemented the very definition of a political echo chamber over the last few decades. That’s creepy. Maybe the fact that they don’t talk to one another and share ideas is one of the major reasons the GOP is in a state of collapse. Maybe they should try it out. These are smart people, surely they can figure out how to set up a google group list serve, right?

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